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More Than A Woman: Celebrating the HerStory behind Black Girl Sunscreen

Celebrating the Impact of Black Girl Sunscreen

In 2016, Shontay Lundy created Black Girl Sunscreen SPF 30, a moisturizing sunscreen lotion formulated for women of color. Made with melanated skin in mind, BGS dries completely clear and protects melanin without the white-cast.



Shontay passionately created a sunscreen product that would completely absorb, leaving no white residue and a product that would bolster the skin’s defense through health and proper UV protection. Shontay has transplanted several times on her journey from New York to Miami to Los Angeles and back to Florida. In her travels she worked on a formula that would nourish, as well as protect and developed ties to people who could help create this company. In this post, we celebrate Shontay by highlighting her journey and accomplishments. Keep reading to learn more about the Creator and Founder of Black Girl Sunscreen™,  Shontay Lundy. 

What's the most exciting part of your journey?

“There have been so many rewarding and exciting moments, but to know that Black Girl Sunscreen is literally changing the conversation amongst sun safety signifies that the education was needed in the Black and Brown community. It is also very exciting to truly empower women that are passionate about continuing the massages. Black Girl Sunscreen is supporting future dermatologists, and employing women that embody the community and are experts in their fields.” – Shontay Lundy

Future launches and formulations you're excited about?

“Our team listens to the consumer, we are excited about the innovations that will incorporate SPF into our everyday lives without us thinking twice about the application process.” – Shontay Lundy

Are there any women that inspire you on your journey?

“There are so many women that are killing the game, and I admire these women for having discipline and determination. At Black Girl Sunscreen, we recently highlighted a few women-owned businesses to support for Women’s History Month.”- Shontay Lundy

Timeline: Black Girl Sunscreen Highlights & Milestones

  • 2016

In 2016, Shontay Lundy creates Black Girl Sunscreen™ SPF 30, a moisturizing 30 lotion formulated for women of color. Made with melanated skin in mind, Black Girl Sunscreen™  dries completely clear and protects melanin without the white-cast.

  • 2018

Shontay dreams of Black Girl Sunscreen™ products becoming available at national retailers like Macy’s, Bloomingdales, & more.

  • 2019

Black Girl Sunscreen launches in 250 Target stores becoming the first and only indie Black-owned brand carried by Target in the sun-care category.


In 2019, Black Girl Sunscreen also launches their first sunscreen lotion created for kids of color, BGS Kids SPF 50.


Black Girl Sunscreen™ becomes available overseas after launching the signature moisturizing sunscreen lotion, Black Girl Sunscreen SPF 30, in Nigeria.

  • 2020

Black Girl Sunscreen™ receives $1 million in private funding.

  • 2021

Black Girl Sunscreen™ launches Make It Matte™ SPF 45 - a mattifying sunscreen for the face.


Black Girl Sunscreen™ officially launches into ULTA.


Black Girl Sunscreen™ launches full chain and becomes available in all Target stores nationwide.


Creator & Founder - Shontay Lundy stars in nationwide Target commercial

  • 2022

The name Black Girl Sunscreen™ becomes trademarked.


Black Girl Sunscreen™ launches full chain in Ulta stores nationwide.


Black Girl Sunscreen™ launches Make It Hybrid™ - a hybrid, mineral & synthetic blend formula.


Black Girl Sunscreen™ launches their first sunscreen sprays - Make it Glow™ SPF 30,  and BGS Kids Spray & Play SPF 50.


Black Girl Sunscreen™ is the first sunscreen brand to create a pumpkin-spice sunscreen face lotion & body mist duo, Make It Spice.


Black Girl Sunscreen™ launches into Walgreens, CVS, online at Macy’s and Nordstrom Rack.

  • 2023

Black Girl Sunscreen™ crosses into the cosmetic category by launching the first ever sungloss, Make it Pop SPF 50, lip gloss.


Black Girl Sunscreen™ launches into Walmart, Kohl’s and its first grocery store.


Black Girl Sunscreen™ is currently available in over 12,000 stores across the United States with a team of 20 employees, based in Southern California.


Sunscreen, Made for Everyone

At Black Girl Sunscreen™, we pride ourselves on creating quality sun protection formulas products that are made for all skin tones! Our favorite part about our sunscreens is that they blend right in and don’t leave an unwanted white or purple cast that’s unappealing on the skin of color. Our products also contain moisturizing ingredients that work together to contribute to your skin’s health and protection.


Shop the full lineup of Black Girl Sunscreen online and in-store.